S06 EP26: Running Usability Testing in DTC for Continuous Website UX Improvement

<p>On today’s episode, Kunle is joined by Quinn Zeda, Founder and CEO of <a href="https://conversioncrimes.com/">Conversion Crimes</a> - a user testing platform that helps DTC and eCommerce stores improve conversions and user experience.</p><p><br></p><p>eCommerce has been growing in leaps and bounds over recent years. The average online shopper has experienced dozens (if not more) eCom stores. This has only made shoppers more savvy and sensitive to the differences in user experience (UX) across different stores. We already have a ton of studies showing that conversion rate and average order value tend to be in direct correlation to UX.</p><p><br></p><p>While tools like Google analytics and Hotjar help you track usage and dropoffs, they don’t really give the full picture. The data could very well point out that there’s a problem with the UX, but what that problem is, stays hidden. A breakdown in UX could very well break your store. This is where User Testing comes in. Traditionally, access to User Testing has been restricted to big businesses. But all that is changing now.</p><p><br></p><p>In this episode, Kunle and Quinn talk about boosting UX and conversions through User Testing. You will get to hear everything from what is user testing to how much testing is enough and what profile of testers you need. This is a great episode for anyone interested in User Experience and Conversion rate optimisation.</p><p><br></p><p>-----------</p><p>SPONSORS:<br>This episode is brought to you by:</p><p><br><strong>MESA<br></strong><br>This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. </p><p> </p><p>TRY MESA FOR FREE OVER 14 DAYS on <a href="https://www.getmesa.com/">GetMesa.com</a> or search for MESA on the Shopify App Store.</p><p><br><strong>Klaviyo <br></strong><br></p><p>This episode is brought to you by Klaviyo – a growth marketing platfo