S06 EP25: An Operations Manual to Effectively Execute Influencer Marketing

<p>On today’s episode, Kunle is joined by Taylor Lagace, Managing Partner at <a href="https://kynship.co/">Kynship</a> - an Influencer Marketing Agency. Taylor’s <a href="http://2xecommerce.com/podcast/ep271/">previous appearance</a> on the show is one of our most popular episodes.</p><p><br></p><p>Influencer marketing is no longer the elephant in the room. It has become a front-and-centre marketing strategy for brands of all sizes. With more and more brands leaning in on user generated content, influencer marketing’s relevance has only increased. But as with any other form of marketing, it works only if done properly.</p><p><br></p><p>There are a lot of stories bouncing around of how influencer marketing is too expensive and out of reach for most brands. But what if there is a way to get started with influencer marketing in a cost effective manner? Our guest and colleagues have created just the resource to get you in the game without having to go through all the trial and error.</p><p><br></p><p>In this episode, Kunle and Taylor talk about the pillars for building out an influencer marketing strategy. You will get to hear everything from how to seed micro influencers to identify your flag bearers and obtaining rights to the content they generate . This is a great episode for anyone looking to know more about influencer marketing. There is also a special offer for 2xers - <a href="https://kynship.podia.com/">Use the code '2X' for 20% OFF the Influencer Marketing Blueprint Course</a>.</p><p>-----------</p><p>SPONSORS:<br>This episode is brought to you by:</p><p><br><strong>MESA<br></strong><br>This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. </p><p> </p><p>TRY MESA FOR FREE OVER 14 DAYS on <a href="https://www.getmesa.com/">GetMesa.com</a> or search for MESA on the Shopify App Store.</p><p><br><strong>Klaviyo <br></strong><br></p>