S06 EP18: Amazon DSP: Using Amazon's 1st-Party Audience Data for Media Buying

<p>On today’s episode, Kunle is joined by Kimberly Maggard, Programmatic Advertiser at <a href="https://www.factor-a.com/">factor-a</a>, a pioneer in Amazon vendor management with the combination of technology and agency performance working with over 100 international top brands.</p><p><br></p><p>With the upcoming changes in the media buying landscape, many brands are adapting their strategies and considering alternatives. One such alternative is Amazon Demand Side Platform (DSP). It is practically unscathed by the upcoming changes as almost all of its data is first party.</p><p><br></p><p>We’ve all shopped on Amazon, some more than others. This has made it a trusted choice for people the world over. Just to put things in perspective, upto 60% of product searches in the UK BEGIN on Amazon. That’s a lot of data with a fair amount of segmentation built in. But should DTC brands jump on the bandwagon? </p><p><br></p><p>In this episode, Kunle and Kimberly talk about all things Amazon DSP. You will get to hear about how the platform is structured, how the segmentation works, the media buying process and how DTC brands can get in on it . This is a great episode for marketers and business owners alike!</p><p><br>-----------</p><p>SPONSORS:<br>This episode is brought to you by:</p><p><br><strong>MESA<br></strong><br>This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. </p><p> </p><p>TRY MESA FOR FREE OVER 14 DAYS on <a href="https://www.getmesa.com/">GetMesa.com</a> or search for MESA on the Shopify App Store.</p><p><br><strong>Klaviyo <br></strong><br></p><p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p><p>Klaviyo helps you own customer experience and grow high-value customer relationsh