S05 Episode 252 | Frankie Collective on reimagining supply chains for *upcycling* & embracing sustainability and streetwear through reworked design

<p><img src= "https://assets.libsyn.com/secure/show/99761/Ep252-FrankieCollective-libsyn.jpg" alt="" width="600" height="600" /></p> <p class="">In episode 252, Kestrel welcomes Sara Gourlay, the Creative Director at Frankie Collective, to the show. A brand dedicated to innovating women’s streetwear, <a href= "https://www.frankiecollective.com" target="_blank" rel= "noopener">Frankie Collective</a> is also setting a standard for sustainability in the fashion industry.</p> <p><strong>“I guess we’re really just trying to disrupt the industry — there can be another way to do business, and that’s to consider the impact of garments on people and the planet. That’s the way it should be — from using conscious materials to ethical manufacturing processes to investing in community empowerment, our mission is just to be a part of that change toward better business in the fashion industry.” -Sara</strong></p> <p class="">UPCYCLING. What comes to mind when you hear that word?</p> <p class="">I think there are some stereotypes still lingering, that may not totally live up to the exceptional upcycling work that’s happening in fashion.</p> <p class="">As this week’s guest points out - upcycling is just simply the process of taking something old and turning it into something new. Of which, of course, is NOT something new, and has been happening for ages in different capacities. </p> <p class="">But on a business scale, I’m always curious how brands can make upcycling *work*. When we think about a fashion supply chain, so much of today’s systems have been based around optimization, efficiency, speed, and cost reduction.</p> <p class="">Reworking products that already exist does not necessarily *help* a company achieve those goals, the ones most fashion brands are striving for. From sourcing to cutting to sewing to even product listing - the struggle is real when you’re <strong>reconstructing</strong> garments, BUT some brands are making it all work and they are making it look beyond cool in the process.</p> <p class="">This week’