S05 Episode 223 | MAGGIE MARILYN ON TRANSPARENCY, RESPONSIBILITY AND ACCOUNTABILITY + THE NEED TO ALIGN VALUES WITH BUSINESS MODELS

<p><img src= "https://assets.libsyn.com/secure/show/99761/ConsciousChatter-MaggieMarilyn-libsyn.jpg" alt="" width="600" height="600" /></p> <p>In episode 223, Kestrel welcomes Maggie Hewitt, the founder and designer behind Maggie Marilyn, to the show. Made in New Zealand, <a href="https://maggiemarilyn.com/" target="_blank" rel= "noopener">Maggie Marilyn</a> is working toward a more transparent, circular, regenerative and inclusive fashion industry.</p> <h2>“Really the biggest achievement of all to-date was making this sort of bold decision to pivot our business model to operate entirely direct-to-consumer, and I think really now — our values and our business model actually align.”<br /> -Maggie Hewitt, Founder + Designer of Maggie Marilyn</h2> <p class="">On this week’s show, Maggie shares more on what led her to build a fashion brand that places sustainability at its core. She also explains more of how over the last five years, they realized as a brand, that in order to move forward with their focus of transparency, circularity, regeneration and inclusivity, they had to transform their business model to align with those values — which, for Maggie Marilyn, meant shifting away from wholesale and functioning entirely as a direct-to-consumer brand.</p> <p class="">Maggie and Kestrel also dive into ideas around transparency, responsibility and accountability as a sustainable brand, and how Maggie Marilyn is pushing to truly hold themselves accountable when it comes to their statements.</p> <p class="">The below thoughts, ideas + organizations were brought up in this chat:</p> <ul> <li> <p class=""><a href= "https://wwd.com/sustainability/social-impact/stylists-are-giving-sustainable-fashion-new-and-aspirational-appeal-1234726019/" target="_blank" rel="noopener">“Stylists Are Giving Sustainable Fashion New — and Aspirational — Appeal”</a> in <em>WWD</em></p> </li> <li> <p class="">“I think really the biggest achievement of all to-date was making this sort of bold decision to pivot our business model to operate entire