S05 EP47: The Go-to-Market Strategy that Grew Bootstrapped Swag.com to $10M+ in 3 years

<p>On today’s episode, Kunle is joined by Jeremy Parker, Co-founder and CEO of <a href="https://swag.com/">Swag.com</a> - B2B eCommerce marketplace for promotional products. Jeremy shares the company’s growth story since being bootstrapped in 2016 to becoming the fastest growing promotional product company in the US.</p> <p>After having started off doing door-to-door marketing, they have grown to having over 5000 B2B clients, many of which are enterprise-level companies. Leveraging their awesome brand recall they have built a robust platform that provides a retail eCommerce experience at a bulk B2B level. It is no surprise that Swag.com has achieved 2000% growth in a 3 year period, and are actually growing during the pandemic while competitors are struggling.</p> <p>In today’s episode, Kunle and Jeremy discuss what it takes to grow and scale a B2B eCommerce business. You get to hear about sales and marketing strategies, managing complex operations and getting your user experience right. This is a great episode you don’t want to miss! </p> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p> <p>Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p> <p>Find out more on <a href="https://klaviyo.com/2x" rel="noopener">klaviyo.com/2x</a>.  </p> <p>Rewind</p> <p>This episode is brought to you by <a href="https://rewind.io/" rel="noopener">Rewind</a>.</p> <p>The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.