S05 EP32: How Findlay Hats Grew a 100,000 Strong Active Community

<p>On today’s episode, Kunle interviews Jimmy Hickey, Co-Founder &amp; CEO of <a href="https://www.findlayhats.com/" rel="noopener">Findlay Hats</a>, a 6 year-old Portland-based company producing unique, functional and patented hats. “Built for Good Times” is the common theme running through their comms, work culture and customer community.</p> <p>Jimmy shares his story of leaving behind professional photography to pursue what was a sidegig he started along with Co-founder, Sarah Wishard. They started out in a living room with their first batch of 80 hats, and have today grown to a 7-figure business having a 100k strong community called “Findlay Force”.</p> <p>Jimmy shares his insights and learnings from growing his company organically using communities and word-of-mouth, to fast-tracking growth leveraging Facebook ads. You will get to hear about strategies to use in Facebook marketing, and how to build (and manage) active communities.</p> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p> <p>Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p> <p>Find out more on <a href="https://klaviyo.com/2x" rel="noopener">klaviyo.com/2x</a>.  </p> <p>Rewind</p> <p>This episode is brought to you by <a href="https://rewind.io" rel="noopener">Rewind</a>.</p> <p>The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.</p> <p>Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup feat