S05 EP24: Removing Unintended Road Blocks in the Checkout Process

<p>Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode, Greg Greiner from <a href="https://www.bolt.com/">Bolt</a> discusses why a focus on the bottom of the onsite funnel - ‘checkout’, is equally important to focus. According to Baymard Institute, 30% of shoppers cite friction at checkout as a major impediment to not completing a purchase and 70% of all shoppers abandon their carts at the bottom of the funnel.</p> <p>Greg is the head of Product at Bolt, an eCommerce checkout solution that works a range of eCommerce platforms like Magento, BigCommerce, Salesforce, NetSuite, Woocommerce, and any headless eCommerce solution. </p> <p>According to Greg, Bolt’s remit as an eCommerce checkout solution is to speed up the checkout process and improve conversions. </p> <p>Bolt reduces standard guest checkout sessions times from over a minute to just 30 seconds.</p> <p>This episode will help you understand checkout performance benchmarks as well as checkout best practises to deploy in your checkout flow in a bid to improving conversions.</p> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p> <p>Find out more on <a href="https://klaviyo.com/2x">klaviyo.com/2x</a>.  </p> <p>Rewind</p> <p>This episode is brought to you by <a href="https://rewind.io" rel="noopener">Rewind</a>. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online busine