S05 EP23: How Manly Bands is Transforming the Way Men Buy Wedding Rings

<p>On today’s episode, you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical.</p> <p>Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. He shares with us the strategies his team used to transform his Manly Bands from zero to an 8-figure business in just three years. </p> <p>In this episode, join Kunle and Johnathan as they discuss customer acquisition strategies at varying growth phases of the business; $0 - $1m, $1-10m and their current $10m+</p> <p>On today’s interview, Kunle and Johnathan talks about, </p> <ul> <li>Inventory Management and Forecasting</li> <li>Working with 3PL Providers</li> <li>Customer Acquisition Strategy</li> <li>Retention Strategies</li> <li>Search Engine Optimisation</li> <li>Native Marketing</li> <li>Managing and Balancing CPA </li> <li>Display Advertising</li> <li>Google Ads, Facebook Ads, and other Acquisition Channels</li> <li>Their tech stack</li> <li>Building Culture and Managing Teams</li> <li>What It Takes to Grow an 8-Figure Business</li> </ul> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p> <p>Find out more on <a href="https://klaviyo.com/2x">klaviyo.com/2x</a>.  </p> <p>Rewind</p> <p>This episode is brought to you by <a href="https://rewind.io" rel="noopener">Rewind</a>. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online busi