S05 EP22: Post COVID-19 Performance Marketing Preparedness

<p>As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today's episode, Kunle talks about what your performance marketing strategy should look like in a post-COVID-19 environment as well as why now is the best time to prep up for Q4.</p> <p> He talks about the prior increase in conversion rate over the lockdown period for a segment of brands and specifically addresses actions DTC brands should start taking in preparation for the challenging months ahead.</p> <p> He talks about,</p> <ul> <li> Metrics over the last two months</li> <li> The panic buying ecommerce frenzy over lockdown</li> <li> Data backed reasons at to why the boom is behind us</li> <li> The impact of motivation on conversion rate</li> <li> Facebook advertising set up, TOF, MOF</li> <li> Creative refresh</li> </ul> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p> <p>Find out more on <a href="https://klaviyo.com/2x">klaviyo.com/2x</a>.  </p> <p>Rewind</p> <p>This episode is brought to you by <a href="https://rewind.io" rel="noopener">Rewind</a>. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  </p> <p>For a free 30-day trial, Go to <a