S05 EP19: Profitably Scale DTC eCommerce Customer Acquisition with Social Ads (NOT VC or PE Funding)

<p>As the saying goes, ‘mastery is a commitment to becoming your best’... In the world of Performance Marketing, mastery is no small feat. It involves a unique blend of advanced visual creativity and a highly analytical mindset, as well as the guts to spend large amounts of money with no guarantee of a return. </p> <p>On today’s episode, we learn from Nick Shackleford, an Elite-Level Performance Marketing Expert that has worked on paid social media buying campaigns for over 100 direct-to-consumer brands and a media buying trainer at <a href="https://istacktraining.com/courses/ecommerce-all-star-training"> iStack</a> and <a href="https://foundr.com/ecommerce-masters-closed-vipwaitlist"> Foundr</a>. </p> <p>Moving on from pro-soccer, Nick kicked-off his career working with legacy brands Pepsico and Apple, then moved to selling trending products like the Fidget Spinner and Magnetic Eyelashes direct to consumers through his eCommerce venture.</p> <p>Over the last 7 years, he has now worked with hundreds of DTC brands through his agency, <a href="https://www.structuredsocial.com/">Structure Social</a>. </p> <p>Nick Shackleford has a proven track record of scaling social focused media buying campaigns consistently past 8-figures through programmatic buying on Facebook, Instagram and Snap whilst leveraging, influencer campaigns, email and the Adwords platform. </p> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p> <p>Find out more on <a href="https://klaviyo.com/2x">klaviyo.com/2x</a>.