S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker

<p>David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies.</p> <p>Hailed the “Father of Modern Branding”, David is a true authority on branding and we’re incredibly humbled to have him here on JUST Branding.</p> <p>In this episode, we focus on two of his recent books…</p> <p>The first is “Owning Game-Changing Subcategories” which focuses on disruptive innovation &amp; growth in the digital age.</p> <p>And the second is his latest book, The Future of Purpose-Driven Branding: Signature Programs that Impact &amp; Inspire Both Business and Society.</p> <p>Tune in to understand how brands can break through with disruptive innovation and the “must-haves” for growth in the digital age.</p> <p>Plus, how brands can maintain relevance &amp; connect with future consumers through purpose-driven branding while avoiding green-washing.</p>