S03.EP14 - The Brand Mindset with Ezequiel Abramzon

<p>Ezequiel Abramzon is a brand strategist who spent 20+ years working as an executive at Disney as a marketer and strategist running digital across LATAM and later overseeing global creative from the UK.</p> <p>He now lives in Spain where he works as a consultant helping entrepreneurs and entrepreneurial companies transform the way they see their business by unlocking their brand mindset.</p> <p>And brand mindset is the focus of this episode.</p> <p>We explore what a brand mindset is and why businesses need it.</p> <p>We go deep into the 6 traits of a brand mindset and explore how to develop each trait. We also pick Ezequiel's brains on how to keep a mindset on track - both for yourself and your team.</p>