S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell

<p>The strength of any brand – including yours - hinges on two key factors: Differentiation &amp; Relevance. But it doesn’t stop there. What makes a truly legendary brand is the STORY behind it.</p> <p>In this episode we decipher why some brands have lines reaching around the block, while other perfectly apt competitors sit empty just steps away.</p> <p>Gair Maxwell shares case studies including WHY the Mona Lisa is famous and how every-day leaders can build irresistible brands.</p> <p>Gair Maxwell is a brand strategist, historian, speaker, a former radio and TV host and author of the new book, Big Little Legends:</p> <p>If you want to build a legendary brand, tune into this brilliant episode.</p>