S02.EP12 - Problem Solving with Sagi Haviv

<p>Sagi Haviv is a logo design legend. However, in this episode we go deeper and uncover what it takes to solve big brand &amp; business problems. We discuss CGH’s branding process using case studies from Discovery+, Harvard University Press and Chase Bank, as well as Sagi’s biggest life lessons, how to “pressure test” a trademark &amp; visual identity system, presentation techniques that win, when &amp; how to break the rules, and ultimately how to “problem solve”. Hint… you first must define the business’ problems &amp; success criteria. Tune in for a monster value-packed episode.</p>