Ryan Berman - How Courageous Companies Build Well-Known Brands

<p><span style="font-weight: 400;">The time really flew by on today’s episode with Ryan Berman of</span> <a href= "https://www.couragebrands.com/?utm_source=hustle+and+flowchart"><span style="font-weight: 400;"> Courageous Brands</span></a><span style="font-weight: 400;">, as we let Ryan’s stories interweave into the show. Ryan brings to the table a different perspective than most marketing people. We discuss his stair stepper approach to marketing and how everything is connected. We also talk about how he created an actual city location, in</span> <a href= "https://www.visitfunner.com/?utm_source=hustle+and+flowchart"><span style="font-weight: 400;"> Funner, CA</span></a> <span style="font-weight: 400;">and the magic behind that marketing campaign. </span></p> <p><span style="font-weight: 400;">One of the things that we love about this conversation is to start by stepping into the shoes of who you are selling to, which is something we intuitively know, but don’t always practice. Think of how you would want to be marketed to, which is one of the toughest things, but remember the customers are holding all the cards. Ryan also discusses how, if you have a boring brand, do something to change that fact, and create stories around the brand to make it exciting.</span></p> <p><span style="font-weight: 400;">Also, make sure you listen to the end, as we read some of our recent reviews - maybe it’s from you! And after you have enjoyed this episode, be sure to check out our conversations with</span> <a href= "https://evergreenprofits.com/dan-norris-beer-branding-compound-marketing/"> <span style="font-weight: 400;">Dan Norris</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://evergreenprofits.com/ryan-lee-building-brands/"><span style="font-weight: 400;"> Ryan Lee</span></a><span style="font-weight: 400;">, who have both created successful brands by offering value and fun in a different way that makes them stand out from the rest.</span></p> <p><span style="font-weight: 400;">“</span><em><span style=