Ruth Hartt teaches me to use the "Jobs to Be Done" theory.

My guest today is Ruth Hartt. Ruth shares some really great arts marketing lessons on LinkedIn and on Facebook.  I'm planning the world's first pod-ference, a podcast based conference, for the world of tickets and entertainment focused on recovery strategy.  <p>I need your help. If you <a href= "https://forms.gle/7uBbKwcXHxdoVwHN7">could spend a minute or two letting me know what you like about the pod, what you need from the pod-ference</a>, and who you'd like to hear from...that'd help me a lot. </p> <p>Ruth is great. We talked about the decline of arts audience. We talk about the power of talking to real customers. </p> <p>Ruth shares the power of innovation and being customer centric. She also hits one of my favorite topics because she preaches the need to recognize that as a marketer, you aren't your audience. </p> <p>This is a really great lesson and one we can all learn from. </p> <p>Check out <a href= "http://www.bookingprotect.com/">www.bookingprotect.com</a>. Since lockdowns have eased, we've seen refund protection jump uptake rates jump to 30% or more in some months. A clear indication that people are looking for peace of mind and security in their purchases. Visit Booking Protect and find out how to add value to the purchase and give customers what they want. </p> <p>Get my ticket newsletter, 'Talking Tickets': http:talkingtickets.substack.com</p> <p>Visit my website at www.davewakeman.com</p>