Running a pet food & treat brand as a solo founder With Boris Chung from A Better Treat.

<p>How badly do you want to live the American dream?</p> <p>Well, Boris Chung from A Better Treat gets a 10/10 for how he transitioned from full-time employee at a well established company to running his own brand from scratch.</p> <p>What drives him? How is he handling his brand as a solo founder? What are the lessons learned from running a pet treat and food brand?</p> <p>In this episode, you'll discover how Boris Chung started his pet food company out of a love for his pet and a desire to live the American dream, as well as how he's scaling the brand as a solo founder</p> <p>This episode is for all aspiring founders and those interested in exploring the pet niche as a business.</p> <p>Listen now!</p> <p><strong>Show highlights include:</strong></p> <ul> <li>The first thing to do before starting a pet treat and food business. (If you don't want to fall short) (3:20)</li> <li>How to use the vacuum and low T method to retain more nutritional value in pet treats. (4:21)</li> <li>How to use the "subscribe and save" method to keep your dog from starving. (11:36)</li> <li>The most difficult part of starting a pet treat and food business. (For aspiring founders who want to excel) (11:57)</li> <li>How to deal with loneliness as a solo founder using the "MG" approach. (14:00)</li> <li>What you should be looking out for when buying pet treats & foods that aren't thoroughly tested. (16:16)</li> </ul>