Ross Simmonds - How To Write Content That Shapes Culture (Content Legends Virtual Series)

<p>How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce.</p><p>Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create &amp; distribute content that shapes culture.</p><p>Join Daniel and Ross for this AirMeet virtual event.</p><p>Follow Ross:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/rosssimmonds" rel="noopener noreferrer" target="_blank">linkedin.com/in/rosssimmonds</a></p><p>Twitter: <a href="https://twitter.com/TheCoolestCool" rel="noopener noreferrer" target="_blank">https://twitter.com/TheCoolestCool</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><p><br></p><h2>Timestamps:</h2><p>00:00 Intro</p><p>02:19 The 4 Categories Of Great Content</p><p>07:10 How To Avoid Mediocrity</p><p>11:19 The Benefit Of One Channel Greatness</p><p>14:30 The Role Of A Distribution Marketer</p><p>20:29 How To Understand Where Your Audience Is Hanging Out</p><p>25:25 The SEO Video Play</p><p>33:04 How To Grow As A Marketer</p><p>38:13 Intentional Content</p><p>42:20 Always Add Value</p><p><br></p>