Ron Friedman on Finding Success By Learning to Reverse Engineer Greatness

<p>Ron Friedman shares the principles of Decoding Greatness and reveals why the stories we are told about success are wrong. Learn how to reverse engineer greatness in any field by becoming a collector, how to create a scoreboard that leads to success, and a simple technique for hacking your habits and guaranteeing that you improve your skills over time.</p> <p> </p> <p>Mo asks Ron Friedman: How can the audience get better at growing their book of business, their relationships, and their career?</p> <ul> <li>The big idea behind Decoding Greatness is that the stories we were told about success were wrong. We were told that either people are born with special talents or that greatness comes from years of practice. The third story that most people don’t know is that those at the top of a profession have most often mastered the skill of reverse engineering.</li> <li>Reverse engineering is simply taking the best examples within your field and working backward to see how it was achieved and what can be applied to what you’re working on. Methods vary depending on the field you are in.</li> <li>Regardless of what field you are in, having the reverse engineering mindset of looking to decode how something is created is the key to getting better.</li> <li>Become a collector. Most of the great people in the world started off as collectors before they were creators. Finding greatness requires seeing greatness in others. If you see something that you want to achieve, collect examples of those things and you will begin to identify the patterns that are different from other things. Finding the differences is the first step to figuring out what makes someone or something unique.</li> <li>Asking great questions is another method of discovering the differences when you have the opportunity to speak to your model directly. A mindset of naive curiosity is one of the fastest ways to allow people to open up when they are with you.</li> <li>Contrast this reverse engineering method with the idea of practice makes perfect. Improvement thr