Roger Dooley – Ask for Feedback to Avoid the Sunk Cost Fallacy

<p><a href="https://www.linkedin.com/in/dooley/" target="_blank" rel="noopener"><strong>Roger Dooley</strong></a> <span style= "font-weight: 400;">is an author and international keynote speaker. His books include</span> <a href= "https://www.amazon.com/gp/product/1260135691/ref=dbs_a_def_rwt_bibl_vppi_i0" target="_blank" rel="noopener"><span style= "font-weight: 400;">FRICTION – The Untapped Force That Can Be Your Most Powerful Advantage</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://www.amazon.com/gp/product/1118113365/ref=dbs_a_def_rwt_bibl_vppi_i1" target="_blank" rel="noopener"><span style= "font-weight: 400;">Brainfluence: 100 Ways To Persuade and Convince Consumers with Neuromarketing</span></a><span style= "font-weight: 400;">. He writes the popular blog</span> <a href= "https://www.neurosciencemarketing.com/blog/home" target="_blank" rel="noopener"><span style= "font-weight: 400;">Neuromarketing</span></a> <span style= "font-weight: 400;">as well as a columnist at</span> <a href= "https://www.forbes.com/sites/rogerdooley/#37b67133369d" target= "_blank" rel="noopener"><span style= "font-weight: 400;">Forbes</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">He is the founder of</span> <a href="http://dooleydirect.com/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Dooley Direct</span></a><span style="font-weight: 400;">, a marketing consultancy, and co-founded</span> <a href= "https://www.collegeconfidential.com/" target="_blank" rel= "noopener"><span style="font-weight: 400;">College Confidential</span></a><span style="font-weight: 400;">, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Also, you can check his podcast entitled</span> <a href= "https://podcasts.apple.com/us/podcast/the-brainfluence-podcast-with-roger-dooley/id865549728?mt=2" target="_blank" rel="noopener"><span style="font-we