Robert Plotkin & Cynthia Gilbert: Specialization and Strategic Partnerships

<p><strong>In this episode, Steve Fretzin, Robert Plotkin, and Cynthia Gilbert discuss:</strong></p><ul><li>Relationships at the root of all business and networks. </li><li>Business development as a learned skill, regardless of personality. </li><li>Commitment and the art of the follow through. </li><li>From generalization to specialization. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Different environments are better for different people. Know yourself and speak to people who are doing what you are thinking of doing. </li><li>Be cautious about being too transactional in any networking situation. </li><li>Connections allow you to offer your clients fuller service than you would be able to do otherwise with only your firm. </li><li>People are more likely to remember a specialist than they are to remember a generalist. </li></ul><p> </p><p><i><strong>"Although we are small and highly specialized, what we want to do is to be able to provide the client with the effective equivalent of a fuller service firm by being able to connect them with the other services that they need."</strong></i><strong> —  Robert Plotkin</strong></p><p> </p><p><strong>Connect with Robert Plotkin & Cynthia Gilbert:  </strong></p><p>Website: <a href="https://blueshiftip.com/">https://blueshiftip.com/</a></p><p>Show: <a href="https://blueshiftip.com/podcasts/">https://blueshiftip.com/podcasts/</a></p><p>Blueshift IP LinkedIn: <a href="https://www.linkedin.com/company/blueshift-ip-llc/">https://www.linkedin.com/company/blueshift-ip-llc/</a></p><p>Robert’s LinkedIn: <a href="https://www.linkedin.com/in/robertplotkin/">https://www.linkedin.com/in/robertplotkin/</a></p><p>Cynthia’s LinkedIn: <a href="https://www.linkedin.com/in/cynthiagilbert/">https://www.linkedin.com/in/cynthiagilbert/</a></p><p>Twitter: <a href="https://twitter.com/blueshiftip">https://twitter.com/blueshiftip</a></p><p>Facebook: <a href="https://www.facebook.com/BlueshiftIP/">https://www.facebook.com/BlueshiftIP/</a></p><p> </p><p><strong>Connect with Steve