Robert Hanna: Building Your Brand Through Storytelling

<p><strong>In this episode, Steve Fretzin and Robert Hanna discuss:</strong></p><ul><li>Why firms are struggling to retain talent. </li><li>Firm and personal branding for lawyers. </li><li>How to start a story (hint, it’s not your name). </li><li>Reflecting on your why. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Give trust to your employees - they do not need to be (or want to be) micromanaged. </li><li>If you build a personal brand, more revenue-generating opportunities will come your way. </li><li>Everyone who has a very successful personal brand is excellent at storytelling. </li><li>We, as humans, are drowning in information, but what we are craving is wisdom. </li><li>Contacts are good, but relationships pay. </li></ul><p> </p><p><i><strong>"I'm still finessing my storytelling because the number one thing people buy is a human-to-human relationship. We talk about B2B and B2C. No, it's H2H, it's human to human."</strong></i><strong> —  Robert Hanna</strong></p><p> </p><p><strong>Connect with Robert Hanna:  </strong></p><p>Website: <a href="https://www.kcpartners.co.uk/">https://www.kcpartners.co.uk/</a></p><p>Show: <a href="https://legallyspeakingpodcast.com/">https://legallyspeakingpodcast.com/</a></p><p>YouTube: <a href="https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA">https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA</a> & <a href="https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA">https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/roberthanna/">https://www.linkedin.com/in/roberthanna/</a></p><p>Twitter: <a href="https://twitter.com/LegalSpeakPod">https://twitter.com/LegalSpeakPod</a></p><p>Facebook: <a href="https://www.facebook.com/legallyspeakingpodcast">https://www.facebook.com/legallyspeakingpodcast</a> & <a href="https://www.facebook.com/kcpartnersltd">https://www.facebook.com/kcpartnersltd</a></p><p>Instagram: <a href="https://www.instagram.com/legallyspeakingpodcast/">https://www.instagram.com