Risk Tolerance... or Loss Aversion?

<p class="p1"><span class="s1">Risk Tolerance is a phrase that gets thrown around a lot in the typical financial world. <a href= "https://www.life-benefits.com/podcasts/what-is-your-financial-risk-tolerance/">Your risk tolerance </a>is defined as the degree of variability in investment returns that you are willing to withstand.</span></p> <p>But this really doesn’t specify the amount of money you are willing to risk in order to possibly make a certain amount of money. In other words, how much money are you going to gamble with?</p> <p class="p1"><span class="s1">Of course, just because you gamble with more and more money, that doesn’t mean you will make more, or even any, money in return.</span></p> <p class="p1"><span class="s1">Sadly, it seems that many “risk tolerance” measures are just a new-fangled way of throwing your money away. Here’s what you want to know instead: <strong>What is your Loss Aversion?</strong> Listen now to find out.</span></p> <p class="p1"><span class= "s1"><strong>Resources: </strong><a href= "https://www.life-benefits.com/podcasts/the-federal-reserve-and-the-stock-market/">Podcast Interview with Dr. Paul Cleveland</a></span></p>