Rick Bennett and Christopher Lochhead

<p><strong>In this Marketing Over Coffee:</strong><br /> We're on Summer Break but Christopher Lochhead offered to share his interview with Rick Bennett!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC630.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <a href= "https://bit.ly/WordStream-MktgOverCoffee"><strong>WordStream</strong></a> and <a href= "https://www.klaviyo.com/?detail=ewogICJsZWFkU291cmNlIjogIlBhaWQiLAogICJsZWFkU291cmNlRGV0YWlsIjogIlBhaWQgLSBNYXJrZXRpbmcgT3ZlciBDb2ZmZWUgUG9kY2FzdCIKfQ==&utm_campaign=marketingovercoffeepodcast&utm_medium=paid&utm_source=podcast-sponsorship"> <strong>Klaviyo</strong></a></p> <p>Marketing that causes emergency board meetings and CEO firings at my competitors</p> <p>He tests 20 ideas a day on Facebook</p> <p>“What I do is not politically correct, it’s tough to find CEOs who have the guts to do what I do…. Ads that attack like speed crazed wolverines”</p> <p>Ellison’s Law: You're not allowed to say anything that one of your competitors could say.</p> <p>Demoralize the generals, inspire your investors, employees are motivated, customers know they have a winner, your sales force is confident</p> <p>God Hates Cowards</p> <p>Learning the most from your losses is not entirely true</p> <p><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c3">Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of <a href= "https://bit.ly/WordStream-MktgOverCoffee">WordStream. Check it out here!</a></strong></p> <p>“Marketing is too important to be left to the marketing department”</p> <p>Where startups go to die</p> <p>42:24 "None of that exists, not a fuckin' none of it"</p> <p><strong>Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. <a href= "https://www.klaviyo.com/?detail=ewogICJsZWFkU291cmNlIjogIlBhaWQiLAogICJsZWFkU291cmNlRGV0YWlsIjogIlBhaWQ