Richard Millington: Founder of FeverBee and Author of "Buzzing Communities"

Using “community” as a tool to strengthen and enhance the value a company or organisation delivers to its stakeholders is a concept and idea that entrepreneurs need to understand. Richard Millington is both an entrepreneur and a world expert in online community management. FeverBee uses proven social science to develop successful online and offline communities for B2B organisations around the world. Over the past 13 years, Richard has helped to develop over 250+ successful communities, including those for Facebook, Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more. Richard is the author of the world’s most popular online communities blog and Buzzing Communities. Buzzing Communities has been widely cited as introducing best practice into developing successful online communities. Richard has delivered keynote talks in the USA, Canada, UK, Australia, France, Belgium, Spain, Italy, Turkey, Switzerland, Romania, Lithuania, and several others. Richard focuses obsessively behind cracking the ‘social code’ driving successful social groups. FeverBee’s approaches combines cutting edge social psychology with advanced data insights and a library of repeatable case studies. FeverBee shows organizations how to foster hosted online communities (not the social media kind) which can be used to identify and generate leads, increase repeat purchases, improve search rankings, drive a research agenda and resolve customer questions quicker than any customer service line. Since this podcast was originally recorded, Richard wrote a follow up book Build Your Community: Turn Your Connections Into a Powerful Online Community Our NBN interview with David Spinks who wrote “The Business of Community” is clearly relevant to those interested in the topic. Mentions and links: Derek Sivers review of So Good They Can’t Ignore You – by Cal Newport feverbee feverbee ROI Buzzing-Communities-Bigger-Better-Active feverbee compare platforms Wojtek the Solider Bear group on Facebook 2010 TEDxKrako