Rhonadale Florentino – To Succeed in Startups, Don’t Just Do it

<p><a href="https://www.linkedin.com/in/rhonadale/" rel="noopener noreferrer" target="_blank"><strong>Rhonadale Florentino</strong></a> has been an HR practitioner for around 19 years. She is the CEO and President of<a href="https://www.readywritenow.com/" rel="noopener noreferrer" target="_blank"> UpRush Social Geekers</a>, an HR solutions and services provider located in the Philippines. She has held various director-level positions and has worked on the Gamification Framework to gamify human resources and the Digital 201, which helped her company digitize its human resources operations.</p><p>She graduated with a bachelor’s degree in psychology and has been quite active in improving the standards of HR in the Philippines through programs like UpRush’s HR Boot Camp, which provides the necessary competencies for up-and-coming HR practitioners who would like to become professionals someday.</p><p>&nbsp;</p><p class="ql-align-center"><strong>“Don’t just start a small business blindly. Do your due diligence first.”</strong></p><p class="ql-align-center">Rhonadale Florentino</p><p>&nbsp;</p><h2><strong>Worst investment ever</strong></h2><p>Rhonadale got into an accident and was bedridden for about two months. She’s not the type of person who can just sit down and not do anything. So during those two months, she was thinking of how she could earn money as she recuperated.</p><h3><strong>Doing online jobs</strong></h3><p>Rhonadale decided to look for online platforms where she could get a job, and then she came across oDesk (currently Upwork). She applied for jobs and got hired. But it was not for HR work but a writing job. Rhonadale wrote articles and blogs, and in the process, she got to understand what SEO is.</p><h3><strong>Starting a small business</strong></h3><p>Rhonadale enjoyed working online, and by the time she was going back to work, she was toying with the idea of doing a consultancy in internet marketing, which at that point, she thought was something that she could manage.</p><h3><strong>Let’s start doi