Rewind: Davina Frederick - Why Niche Marketing is More Successful

<p>You’ve heard it before…</p><p>“There’s riches in niches…”</p><p>This week on the podcast you’re I’ve got a case study in how to pivot into a profitable niche. </p><p>I’m talking with my friend and client Davina Frederick, Founder of Wealthy Woman Lawyer and author of the new book <em>The Wealth Woman Lawyer’s Guide to Law Firm Marketing in the Virtual Age</em>.</p><ul> <li>You’re going to see how Davina made the pivot to her profitable niche with huge success (she doubled her revenue in a year), plus…Why she made the decision to focus on a niche</li> <li>How to filter out clients you don’t want to work with</li> <li>Why serving a niche market is more advantageous than you might think</li> <li>How to avoid indecision when analyzing your marketing options</li> <li>And much more…</li> </ul>