Revitalizing Manufacturing Brands for Growth: Insights with Ed Delia

<p><strong>Connect with Ed Delia: </strong>edelia@delianet.com</p><p><strong>Website: Delianet.com</strong></p><p><strong>LinkedIn: </strong>https://www.linkedin.com/in/eddelia/</p><p><br></p><p><strong>Lisa Ryan:&nbsp;</strong>Hey, it's Lisa Ryan. Welcome to the Manufacturers Network podcast. I'm here today with Ed Delia. Ed is president of Delia Associates, a B2B brand growth firm based in White House, New Jersey. As a second generation of the firm founded by his father, Ed and his team of 12 serve a broad range of manufacturers in various market sectors, helping them use brand power to accentuate growth. Delia Associates has received over 50 industry awards for B2B brand marketing effectiveness in the last four years alone. Ed, welcome to the show.</p><p><br></p><p><strong>Ed Delia:&nbsp;</strong>Thanks much for having me, Lisa. Great to be here.</p><p><br></p><p><strong>Lisa Ryan:&nbsp;</strong>share a little about your background and what led you to do what you're doing with Delia.</p><p><br></p><p><strong>Ed Delia:&nbsp;</strong>Sure. Delia Associates was founded in 1964 by my father. Being part of a family and a family business, you grew up around it. I was always. And involved in the family business but never see it as a future occupation. Until shortly after college, I was all set to take a job outside of Philadelphia, and Dad and I had one of those heart-to-heart talks, and he said what do you think about coming into the business?</p><p><br></p><p>Learning it from the ground up, and you buy me out and take it over? And it took a weekend to think about it. And said, wow, I'm about to pass up on business ownership. I don't think I should do that hastily. I said, yes, let's do this. And when you're in a good place, when time kind of flies, I looked up, and a year passed by, and I blinked.</p><p><br></p><p>I'm like, wow, okay. Things are moving fast. I'm learning a lot. I'm doing a lot. This must be a good fit for me. That's where it all started. And. A few years later, we executed the buyout process, and