Revenue Leadership Strategy in a Digital World with P. Cory Hogan of Lob

<p>Navigating today’s digital world is daunting, especially for businesses. There’s no shortage of tactics to leverage–emails, blogs, videos, webinars, podcasts, ads–and a seemingly endless supply of apps and platforms to execute those initiatives. So, how do you break through the noise and get your company noticed? </p><p>For Cory Hogan, CRO of Lob, the key is revenue leadership. Whether you’re helping build a community for your employees or offering potential customers a personalized ad experience, your job as a leader is to meet people where they are. And taking a unique approach might just help push your brand over the top.</p><p>In this episode of <em>The Modern CFO</em>, Cory explains how Lob is connecting the digital world with the physical one, what it takes to provide the right environment for hybrid employees, and the strategy of today’s CROs.</p><p><strong>Show Links</strong></p><ul> <li>Check out <a href="https://www.lob.com/">Lob</a> </li> <li>Connect with P. Cory Hogan on <a href="https://www.linkedin.com/in/coryhogan/">LinkedIn</a> </li> <li>Check out <a href="https://www.nthround.com/">Nth Round</a> </li> <li>Connect with Andrew Seski on <a href="https://www.linkedin.com/in/andrew-seski-819b2581/">LinkedIn</a> </li> </ul><p><br></p><p><strong>Key Takeaways</strong></p><p>7:15 – Cultivating an entrepreneurial, organizational spirit<br>The ambition and motivation that comes with being an entrepreneur have been a part of Cory’s DNA since childhood.</p>“I can't take too much credit again for any of that success. Right place, right time is definitely a theme in my career. I think there's a lot of people who are both harder working and smarter than I am and have, or have not, had those types of events and exits in their own past. I am, to your point though, risk-loving. For better or for worse, I think that appetite and even that desire to go and find increasingly risky but exciting opportunities has just always driven me. Whether that was like, ‘Hey, I'm going to start this little company. I d