Revenue Comes from the Full Life Cycle with Tricia Gellman

Tricia Gellman, the CMO at Drift, has over 20 years of marketing experience building brands and leading change at some of the world's most iconic companies, such as Apple, Adobe, and Salesforce. SalesLoft’s CMO and guest host Sydney Sloan talks with Tricia about aligning go-to-market planning, partnering with sales, and brand-building. Visit SalesLoft.com for show notes and insights from this episode.