Revenue Accelerator with Tom Brush

<p>In this episode, we have invited Tom Brush, a non-profit consultant and coach who works with non-profit stakeholders and institutions to develop policies to enhance participation in their electoral environments, actively organize volunteers and committees, maximize private, corporate and charity giving, and strategically manage the donor. Today, Tom shares how to understand and know what your mission is – one assumes this is a given, but sadly, not for many nonprofits.</p><p><strong>How people make money.&nbsp;</strong></p><p>[2:08]</p><p>In nonprofits, sometimes, all they think about is the dollar amount at the end.&nbsp; How much time and effort, and energy is it going to go to raise whatever it is? So a lot of times, if they took that time and leveraged it differently, it might be more effective.</p><p><strong>Building Relationships</strong></p><p>[3:38]</p><p>If you don't understand the relationship or the perspective of that relationship, you're going to send them the wrong message, and they're not going to be engaged.</p><p><strong>Better Connection to People</strong></p><p>[5:44]</p><p>There are a lot of questions to donate to charity. There may be a lower degree or a beginning level of discomfort. It could all be about your mother having cancer or your grandma having cancer. And what they truly want is a way to sustain their lives.</p><p><strong>Understanding Rejection</strong></p><p>[10:01]</p><p>You just must understand and take yourself out of it.&nbsp;</p><p><strong>Key areas in Non-profit</strong></p><p>[13:08]</p><p>Timing is key in the nonprofit world. You can put all the messaging out that you want, but it won't reach them if it doesn't touch them. It's a tough thing because it's so individual but buying is personal.</p><p><strong>Rubik's Cube analogy&nbsp;</strong></p><p>[15:36]</p><p>When he was a kid, he spent his time playing Rubik's Cube, and when it just got me thinking about, you know, there are processes for how we solve problems. And for us to understand that everybody's going to get t