Revenue Accelerator with Michelle Bridger

<p><strong>Michelle’s Work</strong></p><p>[1:15]</p><p>Michelle loves working with her clients. She is very selective in who she takes on. Her clients are passionate about giving great content and making life changing transformation for their clients.</p><p><strong>Facebook Ads</strong></p><p>[2:29]</p><p>Far too much, without even testing the offer, people get to Facebook advertising too soon. And it's almost always because of the offer that Facebook advertisements crash. They know that their title is strong,&nbsp; tested it to their warm viewers, and know that their offer will convert.</p><p><strong>Importance of tracking things</strong></p><p>[3:52]</p><p>The agency has a focus on ROI.&nbsp; They have these beautiful spreadsheets that, day by day, bring in the data, so their clients can know their numbers.&nbsp;</p><p><strong>Best Advice about E-commerce</strong></p><p>[5:50]</p><p>If you have just a little bit of cash to invest in ads,&nbsp; and you want to dip your toe in the water, the place to dip that toe in with retargeting ads. Many of my clients do that before they start to go out for cold traffic, strong lead magnets are a great start too before they start to do like the webinar ads, which are much more expensive.</p><p><strong>Marketing strategies don’t work.</strong></p><p>[8:01]</p><p>One is the dollar-a-day strategy - or even $5 / day when clients would want to&nbsp; only dip my toenail in.&nbsp; You won't buy data quickly enough at that budget to quickly get back the information to analyze and make the adjustments, it’s just frustrating for you.</p><p>[8:56]</p><p>It's never set it and forget it. Funnels take constant changing and testing because the market changes your people, what they need is changing, and you have to constantly refine it to meet those needs constantly.</p><br><p><br></p><p><strong>Marketing strategy to boost revenues.&nbsp;</strong></p><p>[11:32]</p><p>Facebook ads that are working are challenges. They haven't gotten old. Currently, we're running one right now, in the product