Revenue Accelerator with Lisa Pierson

<p>In this episode of the Revenue Accelerator Podcast, we have invited Lisa Pierson. She is a consultant and a powerful copywriter who generates qualified leads and nurtures them into customers. As a conversion copywriter, her clients include entrepreneurs, industry leaders, and SMBs. Lisa provides clear, strategic copy that generates more money than other competitors. Her understanding of how to use customer research to make copy resonates with the audience she’s writing for, and is one of the many reasons why customers trust her. Today, she talks with us about understanding our clients, being noticed by people, and how to put out our content.</p><p>&nbsp;<strong>Why Lisa’s work matters&nbsp;</strong></p><p>[0:59]</p><p>Getting that lead to say yes to you is critical, as they may sign up for your newsletter or an event. Lisa creates copy for websites, landing pages, sales pages, emails, advertisements, and anywhere else you want your reader or prospect to read. She is driven by her insatiable curiosity about why humans behave the way they do.</p><br><p><strong>Understanding your Ideal Client&nbsp;</strong></p><p>[3:08]</p><p>You don't do it in a boardroom or by discussing it with your other marketing colleagues. You accomplish this by conversing with your customers. You must put yourself in the shoes of others. Just because you believe you know what your client wants does not mean you are correct. If you don't conduct that research, you're doing your readers or customers a disservice.</p><br><p><strong>Consistency and Trust&nbsp;</strong></p><p>[13:48]</p><p>Consistency is really important. If you go to a website and then copy is slightly different on different pages, it often gets built that way. We’re not paying super close attention to what we’re reading, but we get those subtle cues that something’s off. When we get that subtle cue, it tells our brain that we can’t trust the person because things look different.&nbsp;</p><p>[15:03]</p><p>We underestimate how important trust is because we all think of ourselv