Revenue Accelerator with Frank Demming

<p>In this episode of the Revenue Accelerator Podcast, we have invited Frank Demming. He is a competitive advantage strategist, revenue growth specialist, and small business marketing consultant. Known as the "Local Business Guy," he is also the President and CEO of Local Business Marketing Solutions. The company specializes in helping local businesses increase their revenue by 25% within 12 months. Today, Frank talks with us about the importance of investing your time in experts and how they can grow your business.&nbsp;&nbsp;</p><br><p><strong>Frank's Focus&nbsp;</strong></p><p>[2:44]</p><p>Most businesses that Frank helps have $2.5 to $5 million in revenue. He helps businesses get noticed on the internet and create opportunities for them to grow their business. As a revenue growth specialist, he has a very in-depth process of getting to know his clients' audiences.&nbsp;</p><br><p><strong>Listen Carefully to the Experts&nbsp;</strong></p><p>[6:08]</p><p>Don't just listen to the words of someone who's an expert in their field. But listen and look at the strategy that they're leveraging to communicate information.</p><br><p><strong>Know the Behavior of your Audience</strong></p><p>[13:15]</p><p>It is very important to know what your audience reacts to or what their behavior is. If you continue to market in the way that you did before when environmental factors have changed, you're just wasting your time and effort.</p><br><p><strong>Modeling&nbsp;</strong></p><p>[16:34]</p><p>Model what people are doing. Model what's being done to you. If you're a business owner and you're out, don't go and have the experience. Have the experience and ask yourself about what you learned from that experience. Figure out how you can model what you learned into your business, especially for marketing.&nbsp;</p><br><p><strong>Investing in People&nbsp;</strong></p><p>[19:10]</p><p>If you're working with someone who knows what they're doing, there are learning curves in their strategy. Those strategies might be long-term or get-rich-q