Revenue Accelerator with Emily Aborn

<p>In this episode of the Revenue Accelerator Podcast, we have invited Emily Aborn, a copywriter for creative entrepreneurs and the Founder and Owner of "She Built This". She works with people who have businesses that are unconventional and help them find their voice in the world of marketing. Today, Amber shares some of her wisdom in content creation that have helped businesses build their brands and get noticed by potential customers.</p><p><strong>Content Writing</strong></p><p>[2:47]</p><p>Being able to build a voice for clients to promote themselves is what content writing is all about. This includes managing their social media, blogs, and websites.</p><p><strong>&nbsp;Representing client's voice</strong></p><p>[6:03]</p><p>The brain dump approach is taking all thoughts and then narrowing them down to the most important ones. Getting into a creative flow requires organization.</p><p><strong>Creating a process</strong></p><p>[9:09]</p><p>Have a process and understand that sometimes you have to adapt that process. It helps you figure out how to get into that zone fast.</p><p><strong>Engagement</strong></p><p>[10:03]</p><p>The most common mistake in marketing is when people create content that is solely focused on themselves. While talking about yourself is OK, keep in mind that the focus is on the person reading it, and consider their experience, what makes them go on social media and then stop.</p><p><strong>Generating leads</strong></p><p>[12:47]</p><p>Maintain a strategic approach and focus on what your piece has to offer. Assume your company or brand were a book genre. What kind would it be? It encourages people to go the extra mile, resulting in content that they can share on their own social network.</p><p>[15:32]&nbsp;</p><p>It's all about the vibe or how I want people to feel going into the group as a group leader, making it a fantastic location to connect with other community members. Remember the initial few people in your community as your cheerleaders, encouraging you to keep going.</p><p>[17:25]</