Revenue Accelerator with Chelsea Marie

<p>In this episode of the Revenue Accelerator Podcast, we have invited Chelsey Marie, a brand and web designer for visionary entrepreneurs. Chelsey is dedicated and driven in helping her clients convert their clients through every aspect of their online presence. Today, Chelsey shares her thoughts about branding and how to become a champion of your brand.</p><p><strong>What is branding?</strong></p><p>[01:36]</p><p>Traditionally, branding is your identifying mark represented through a logo. Now, Chelsey defined branding as anything and everything that can leave a first impression. It only takes three seconds for someone scrolling in their social media platforms to make a decision whether to click “read more” or scroll away for good.</p><p><strong>Three concepts of branding</strong></p><p>[03:38]</p><p>There are three concepts of branding:</p><p>1.&nbsp; &nbsp; &nbsp; <strong><em>First</em></strong>. People coming to you because of who you are.</p><p>2.&nbsp; &nbsp; &nbsp; <strong><em>Second</em>.</strong> Identifying your target demographic and being someone who can help them address their problems.</p><p>3.&nbsp; &nbsp; &nbsp; <strong><em>Third.</em></strong> Understanding yourself and having the vision for your business model on how you can scale it and the products and services that you will offer.</p><p><strong>Four steps to confidence</strong></p><p>[05:53]</p><p>There are four steps to gain confidence in your brand and how you are showing up:</p><p>1.&nbsp; &nbsp; &nbsp; <strong>Courageous.</strong> Be courageous to show up and let go of perfection.</p><p>2.&nbsp; &nbsp; &nbsp; <strong>Commitment.</strong> Understand your vision and be committed to your dream and your dream clients.</p><p>3.&nbsp; &nbsp; &nbsp; <strong>Consistency.</strong> Be consistent with what you put out.</p><p>4.&nbsp; &nbsp; &nbsp; <strong>Changeable.</strong> As you evaluate yourself, be flexible to changes as you grow and scale your brand.</p><p><strong>Do you need a website?</strong></p><p>[08:18]</p><p>Chelsey argued that you don