Revenue Accelerator with Alison Tedford

<p>In this episode of the Revenue Accelerator Podcast, we have invited Alison Tedford, a business consultant and author specializing in inclusive communications. She did work in the public service around creating inclusion for indigenous people within the federal prison system. Today, Alison discusses inclusiveness and communications, their respective origins, and how they interact.</p><br><p><strong>Telling Someone’s Story</strong></p><p>[00:45]</p><p>When you think about storytelling and the role of a storyteller, you have to recognize the historical relationships that your subjects have had with who tells their stories, how they're represented in media, how their narratives are framed, and what level of consent they've experienced when their stories are told. It's important to consider when you're telling stories about people who are either different from you or share your identity.&nbsp;</p><br><p><strong>Writing Isn’t Just Writing</strong></p><p>[03:54]</p><p>It involves relating, mediating, translating, and interest-based negotiation. Sometimes, you have to be able to come back to a subject and say, I understand why these things are important to include. We need to figure out how to share that with an audience who might not have the same frame of reference and knowledge base.&nbsp;</p><br><p>[04:50]</p><br><p>Things can be factually accurate. But the aspects of a story that are emphasized and how things are positioned can make a difference in how people feel.</p><br><p><strong>Inclusion Value</strong></p><p>[08:19]</p><p>When you are inclusive, you create many more opportunities for people. It's important not to engage in perfectionism to the point where you continue to exclude people who haven't had opportunities. You need to do the best that you can to create a space that is going to accommodate people.</p><br><p>[10:31]</p><p>What are your values? Who do you want to include? If somebody comes across your website if somebody comes across your work, experiences, your services, how would they be able to see