Returning Customer Revenue is Flatlining w/Luke Austin

<p>The 2020-21 COVID boom set unrealistic expectations for year-over-year growth. So, when brands saw 2022 YoY revenue figures start to drop, they started “squeezing the sponge” — wringing every last bit of revenue out of their existing customer base without acquiring new customers.</p> <p>Now, that’s coming around to bite most brands: returning customer revenue growth is almost nil, and efficiency is about to take a nosedive. </p> <p>On this episode, Richard talks with CTC Growth Strategy Manager Luke Austin about what the future holds, and the tactics he’s using to manage the upcoming dip for his clients.</p> <p><a href="https://commonthreadco.com/products/ecommerce-diagnostic">⁠</a>Show Notes:</p> <ul> <li><p>Early bird pricing is still available on the Ecommerce Diagnostic Toolkit for podcast listeners only — just use code POD197 at <a href="https://bit.ly/3VstFmI">https://bit.ly/3VstFmI</a> to get the lower price.</p> </li> <li><p>Check out Luke Austin’s tweet on the state of returning customer revenue: <a href="https://twitter.com/itslukeaustin/status/1654622951206166529?s=20">https://twitter.com/itslukeaustin/status/1654622951206166529?s=20</a></p> </li> </ul> <p>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com">podcast@commonthreadco.com</a> to ask us any questions you might have about the world of ecomm.</p>