Rethinking Your Marketing Strategy with John Jantsch

<p>John Jantsch, Founder and author of Duct Tape Marketing, joins this episode of the Social Pros Podcast to share his methods for revisiting your marketing strategy.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="https://bit.ly/snapj" target="_blank" rel= "noopener"><strong>Snapchat</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>John Jantsch, Founder and author of Duct Tape Marketing, discusses what has changed (and hasn’t changed) in the marketing landscape and how you can stay relevant.</p> <p>He talks about how marketing fundamentals may <strong>remain the same</strong>, but the way we need to <strong>reach customers has changed.</strong> Customers are making buying decisions in different ways in the modern world, and so to keep ahead, you need to constantly <strong>tweak your strategy</strong>.</p> <p>John shares some great insights into how you can <strong>leverage customer reviews</strong> and use them in your strategy. He also gives his take on brand storytelling and how it has almost become a cliché (unless you do it right).</p> <p><strong>In This Episode:</strong></p> <ul> <li>1:15 – Why John decided to write The Ultimate Marketing Engine</li> <li>2:16 – How John pulled all his knowledge together to write such a comprehensive book</li> <li>3:35 – John explains what he means by the “marketing hourglass”</li> <li>6:05 – Why John refers to customers as members</li> <li>9:30 – Why customer service is an overlooked part of marketing</li> <li>13:11 – How The Ultimate Marketing Engine builds on the wisdom of his previous books</li> <li>15:21 – How you can uncover the “real problem” in business (and solve it)</li> <li>17:17 – Why customer reviews are a “hidden goldmine” of customer research</li> <li>19:15 – Why businesses often miss the boat w