Responsibility equals control and control equals responsibility.

<p>Responsibility equals control and control equals responsibility.</p> <p>Or as a formula it is R=C & C=R</p> <p>Now this might seem very simplistic to some people. But the importance of this formula and how the average entrepreneur, applies it day to day can dramatically improve circumstances.</p> <p><strong>Podcast Transcript</strong></p> <p>This formula is like the ultimate governor, here's why...</p> <p>This simple formula - Responsibility equals control and control equals responsibility - is so true but only to the degree that you are prepared to accept responsibility for any situation.</p> <p>So, by accepting responsibility means you can exert control over the situations you find yourself in.</p> <p>I first heard this formula from Mr Dan Kennedy the legendary Us copywriter who I had the pleasure of working with many moons ago on a USA based National Speakers Association tour and he used this example, to illustrate the point.</p> <p>When he was a pro speaker on the tour – there was another speaker on the program (for the record this wasn’t me – but at times it could have been :)) who was not doing as well with sales at the back of the room as he should have been doing. And when Dan had a conversation with him, he had a litany of reasons, for why he wasn't doing so well.</p> <p>“The environment's not good”, as they were in a great big sports arena and the audience was sitting on benches and,</p> <p>“The sound is bad”.</p> <p>“His time slot is bad.”</p> <p>“The sales staff were doing a terrible job and they are erratic,” and so on.</p> <p>In Dan Kennedys example Dan went on to explain that whilst the list was somewhat right it didn't take Dan himself who was also on the tour that long to figure out all of the same things.</p> <p>By the time Dan had done his third presentation, he could see it was a terrible environment. And, the staff did suck. And especially for Dan because by the end of the day, they were exhausted, and they just wanted out of there and they couldn’t care less if anybody purchased anything.