Respect Your Customers

<p>Nicholas Longano is a leading entrepreneur, and video game and Fintech expert with over 28 years of experience launching successful consumer brands, Fintech products, ground-breaking games, and startups. Starting his career in the beauty and beverage arena, Nicholas has launched highly successful brand campaigns, including Pepsi, L’Oreal, Evian, Sunkist, and Calvin Klein. After working on the consumer side, Nicholas entered the gaming space as the Senior Vice President of Publishing and Marketing with Vivendi-Universal Games/Blizzard, heading worldwide franchises, including Diablo, World of Warcraft, StarCraft, Half-Life, Counter-Strike, and more. Most recently, Nicholas’ passion for gaming and consumer brands launched Scuti, the world’s first in-game advertising network and GCommerce platform. With a team of video game veterans, Longano brings gamified advertising to the metaverse and beyond to best service players, game makers, and brands alike.</p><p><strong>Here’s a glimpse of what you’ll learn:</strong></p><ul><li>Where Nicholas Longano grew up and went to school</li><li>The various corporations that Nicholas worked for in fashion and beauty</li><li>Milestones of Nicholas’ career</li><li>The games Nicholas worked on through Blizzard</li><li>The moment when Nicholas felt like a master of the universe</li><li>Why respect for customers is so important</li><li>How Nicholas founded Scuti partly based on respect and ads done right</li><li>Nicholas’ advice to his son on following his passion</li><li>Why Nicholas considers the way some ads are done as disrespectful</li><li>The value of choice</li><li>How finding the right team is also about hiring minds</li></ul><p><strong>In this episode…</strong></p><p>Nicholas Longano claims that his successful and storied career thus far has been the product of a kind of luck, of being in the right place at the right time. As he moved through the corporate world from beverages (launching Pepsi in Australia) to beauty (launching Excellence in the US for L’Oreal), to Calvin Kle