Representation in Media with Danielle Alvarez

As the founder of a PR agency focused on multicultural marketing, The Bonita Project, Danielle Alvarez is dedicated to changing how brands engage with multicultural communities by demonstrating their brand loyalty, social media engagement, and purchasing power. As a proud Peruvian American, she draws from her bicultural experience to make sure she keeps breaking barriers between general & multicultural markets. In this episode, Danielle discusses how representation and culture have shifted in the way that the media portrays us, and ultimately, how that impacts our ability to show up as our authentic selves. Let’s be real, portrayals of people of color in the media not only affect how others see us but it affects how we see ourselves. A huge takeaway from our conversation is the power we have as consumers of the media to change the narrative.  We also talk about: How she found PR and made it her work Reflecting on how we see our culture as kids The reclamation phase of coming home to our roots and culture as adults Shifting how different cultures are represented in the media  Why a brand’s intention is critical in our support of them How owning our own businesses can shift the way other people interact with our cultures  Your authenticity is needed in the world    Connect with us after the show at https://wellnessglowup.com/ (wellnessglowup.com!) Resources Connect with us for daily inspiration and reflection prompts at @wellnesglowupmeda Order Kayla’s book Things I Could Never Thank You For for paperback https://www.amazon.com/dp/0578923017? (here) Work with Danielle and learn more about her: https://www.thebonitaproject.com/ (https://www.thebonitaproject.com/) Follow The Bonia Project on IG: @thebonitaproject This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the informa