[Replay] The Brain Audit How to Sell More Without Being Pushy

<p><span style="font-weight: 400;">My guest today is Sean D&rsquo;Souza, author of </span><em><span style="font-weight: 400;">The Brain Audit</span></em><span style="font-weight: 400;"> and the owner of Psychotactics.com. He&rsquo;s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year. In this episode, you&rsquo;re going to learn how to convince people to buy without being pushy using Sean&rsquo;s methodology called The Brain Audit. It works for all marketing and business types because it uses first principal thinking instead of relying on best practices that come and go. Listen in to learn this step by step process you can apply in your daily work starting today.</span></p> <h2><strong>Summary of The Book And Episode:</strong></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Learning responsibility at a young age</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Overpromising by marketers</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Life satisfaction at a certain level of income</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The Brain Audit methodology</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Finding the target profile and solving their problem</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Answering customer objections</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Curating valuable testimonials</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Implementing successful risk reversals</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Uniqueness</span></li> </ul> <h2><strong>Resources Related to The Brain Audit:</strong></h2> <ul> <li><a href="https://everyonehatesmarketers.com/convince-people-to-buy/">How to Convince Someone to Buy (Without Being Pushy)</a></li> <li><a href="http://