[Replay] Take F*cking Risks: 3 Ways to Get Noticed

<p>There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today&rsquo;s episode on how to get your brand noticed it is to take some fucking risks.</p> <p>Today&rsquo;s guest, Paul Mellor, founder, and design director at Mellor &amp; Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks.</p> <p><strong>We covered:</strong></p> <ul> <li>Why companies struggle to get noticed and the research that backs it up</li> <li>Creativity should inform the tactics not the other way around</li> <li>How Innocent Smoothies set themselves apart with a simple marketing idea</li> <li>The first step Paul and team when working with a new client</li> <li>Why actual consumer observation is more valuable than any other consumer information</li> <li>Why it is easier to get noticed in the B2B world rather than the B2C world</li> <li>The marketing world needs more troublemakers</li> <li>Why Mellor &amp; Smith only presents one idea to their clients</li> <li>Talented team members outproduce proprietary systems</li> <li>The &ldquo;Yes, and...&rdquo; Technique</li> <li>Why the best ads all have one common theme</li> <li>The reason Mellor &amp; Smith got rid of 70% of their clients after 5 years</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://mellorandsmith.com/">Mellor &amp; Smith</a></li> <li><a href="https://tfr.events/">Take Fucking Risks Events</a></li> <li><a href="https://twitter.com/Dr_Draper">Ryan Wallman Twitter</a></li> <li><a href="https://www.innocentdrinks.co.uk/">Innocent Smoothies</a></li> <li><a href="https://www.campaignlive.co.uk/article/david-abbotts-creative-highlights/1294778">David Abbott</a></li> <li><a href="https://ehmarketers.wpengine.com/63-mark-ritson-marketing-week/">Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy</a></li> <li><a href="http://davetrott.co.uk/">Dave Trott</a></li> <li><a href="https://