[Replay] Storytelling for Success: How to Design a Convincing Product Narrative

<p>To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling.</p> <p>My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you&acirc;&euro;&trade;ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction.</p> <p><strong>We covered:</strong></p> <ul> <li>What Andy think &acirc;&euro;&oelig;positioning&acirc;&euro; exactly is</li> <li>An example of a company that does narrative positioning well</li> <li>Can you measure the success of product positioning?</li> <li>How to create urgency in your positioning</li> <li>Why the CEO should lead the product positioning exercise</li> <li>How Andy implements his framework in 5 steps</li> <li>The one question that sparks debate in positioning discussion</li> <li>How you should approach positioning when you have multiple target audience</li> <li>What Andy thinks marketers should learn for the next 5,10, and 50 years</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://a16z.com/">Andreesen Horowitz</a></li> <li><a href="https://firstround.com/">First Round Capital</a></li> <li><a href="http://salesforce.com/">Salesforce</a></li> <li><a href="http://intel.com/">Intel</a></li> <li><a href="https://squareup.com/us/en">Square</a></li> <li><a href="http://uber.com/">Uber</a></li> <li><a href="https://everyonehatesmarketers.com/product-positioning/">5 Proven Methods for Positioning Your New Product</a></li> <li><a href="https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123">Crossing the Chasm</a></li> <li><a href="http://drift.com/">Drift</a></li> <li><a href="https://twitter.com/Benioff">Marc Benioff</a></li> <li><a href="https://www.zuora.com/">Zuora</a></li> <li><a href="https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0">The Greatest Sales Deck I&acirc;&euro;&trade;ve Ever Seen</a></li> <li><a href="https://mediu