[REPLAY] Music 3.0

<p>[REPLAY] A 2018 podcast favorite -- Vickie Nauman and Andrea Young joined us to talk about Music 3.0.  Vickie had written an article for Rethink Music, a blog by the Berklee College of Music, about Music 3.0.  Music 1.0 in this discussion was music sold as physical goods and Music 2.0 was the world of digital music.  Vickie spoke about how the Music 2.0 world “bent” the existing ecosystems and infrastructures, trying to make them work for a downloading and early streaming world.  Music 3.0 is needing new pipes and systems, and is not just direct-to-fan options. It is rebuilding assumptions on how we market, finance, and create music.  New investment models have sprung up, many of which depend on the vast data now available about music use. The “containers” of the size and shape of songs both are changed to fit things like how Spotify measures a song played, and can go away with new modes of distribution.  We talked about the effect of the streaming 1% concentration of business and how to make a living down the “long tail.” Andrea talked about this impact on artists, and how different artists will need different types of services, depending on where they are on their growth and development.  Passion, data, and connections are all blend into parts of this Music 3.0 world, and people are moving between music and tech to make this happen.</p> <p><span style="font-weight: 400;"><strong>Guests:</strong> Vickie Nauman, Founder/Owner, CrossBorderWorks; Andrea Young, Co-Founder, Partner and Chief Playlisting Officer, Koral Young</span></p> <p><span style="font-weight: 400;">Vickie Nauman specializes in digital media and content strategy, the intersection of technology and music, and international business development. She founded the boutique consulting and advisory firm CrossBorderWorks in 2004 and is currently advising and consulting full time with a mix of forward-thinking companies in consumer electronics and music. A digital music pioneer, Nauman worked on licensing and product for one of the first legal digital s