Replay: How to find your perfect customer

<p data-pm-slice="1 1 []"><em><strong>Following on from last week's episode, the next few week's episodes are going to be replays of past episodes.</strong></em></p> <em><strong>Each of these will dive deeper into each of the 3 main areas that you need to focus on in business, right from day one.</strong></em> <em><strong>Starting with today’s episode, which is all about how you can come up with your perfect customer!</strong></em> <em><strong>In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that. </strong></em> &nbsp; <h3><strong>KEY TAKEAWAYS COVERED IN THE PODCAST</strong></h3> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted">The problem with only looking at demographics</li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted">How to understand your customers behaviours, motivations and aspirations</li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted">Why you need to focus more on the benefits of what you sell, rather than the service or product itself</li> </ol><br/> &nbsp; <h3><strong>LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE</strong></h3> <a class="ProsemirrorEditor-link" href="https://www.teresaheathwareing.com/summersale">Check out my Summer Sale bundle</a> <a class="ProsemirrorEditor-link" href="https://teresa-heath-wareing-b3a9.mykajabi.com/visibility">Join my Visibility Challenge</a> Connect with Teresa on <a class="ProsemirrorEditor-link" href="https://www.instagram.com/teresa_heathwareing/">Instagram</a>, <a class="ProsemirrorEditor-link" href="https://www.linkedin.com/in/teresaheathwareing">LinkedIn</a>, <a class="ProsemirrorEditor-link" href="https://www.facebook.com/TeresaHeathWareingUK">Facebook</a> or <a class="ProsemirrorEditor-link" href="https://twitter.com/theathwareing">Twitter</a> &nbsp; <h3><strong>Transcript</strong></h3> <strong>Teresa:</strong> The whole point i