[Replay] How to Create a Go-to-Market Strategy (5 Steps)

<p data-w-id="cddc84d5-4611-d357-dda8-bd98b647c2a3" data-wf-id="[&quot;cddc84d5-4611-d357-dda8-bd98b647c2a3&quot;]" data-automation-id="dyn-item-podcast-intro-input">What is a go-to-market strategy, exactly?</p> <p data-w-id="234d9960-dfd8-a870-e8dd-4ebccc009353" data-wf-id="[&quot;234d9960-dfd8-a870-e8dd-4ebccc009353&quot;]" data-automation-id="dyn-item-podcast-intro-input">In today&rsquo;s episode, we&rsquo;ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.</p> <p data-w-id="d9eaadd2-c31d-dd77-96c0-2603397af468" data-wf-id="[&quot;d9eaadd2-c31d-dd77-96c0-2603397af468&quot;]" data-automation-id="dyn-item-podcast-intro-input">My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven.</p> <p data-w-id="267c1724-3a4b-1a06-83cb-bd24f4cdb70c" data-wf-id="[&quot;267c1724-3a4b-1a06-83cb-bd24f4cdb70c&quot;]" data-automation-id="dyn-item-podcast-intro-input">We&rsquo;re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch.</p> <p data-w-id="267c1724-3a4b-1a06-83cb-bd24f4cdb70c" data-wf-id="[&quot;267c1724-3a4b-1a06-83cb-bd24f4cdb70c&quot;]" data-automation-id="dyn-item-podcast-intro-input"><strong>We covered:</strong></p> <ul> <li data-w-id="7bfb2a61-0527-493d-02fa-3619d4bfdaa7" data-wf-id="[&quot;7bfb2a61-0527-493d-02fa-3619d4bfdaa7&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">What exactly is a go-to-market strategy?</li> <li data-w-id="e95a2395-6751-d9c6-11bd-b8a935d3762e" data-wf-id="[&quot;e95a2395-6751-d9c6-11bd-b8a935d3762e&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">The difference between go-to-market strategy&rdquo; and &ldquo;marketing strategy&rdquo;</li> <li data-w-id="628922a8-618d-2d6b-cc88-412dab75998c" data-wf-id="[&quot;628922a8-618d-2d6b-cc88-412dab75998c&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">Signs that a company needs a go-to-market strategy</li>