[Replay] How to Create 100% Accurate & Detailed Buyer Persona

<p><span style="font-weight: 400;">How to create 100% accurate and detailed buyer persona? My guest in this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, </span><em><span style="font-weight: 400;">Buyer Personas: How to Gain Insight into Your Customer&rsquo;s Expectations, Align your Marketing Strategies, and Win More Business.</span></em></p> <p><span style="font-weight: 400;">Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas. Listen in for our insightful conversation and Adele&rsquo;s step-by-step methodology to better understand your customers and improve your sales.</span></p> <p><strong>Topics Discussed in this Episode:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why big data isn&rsquo;t enough to understand people</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Step-by-step customer research methods </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to effectively interview buyers</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The 5 Rings of Buying Insight</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Creating a buyer persona</span></li> </ul> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Buyer Persona Institute</span></li> <li style="font-weight: 400;"><a href="https://www.buyerpersona.com/example-buyer-persona"><span style="font-weight: 400;">Example</span></a></li> <li style="font-weight: 400;"><a href="https://www.amazon.com/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501"><em><span style="font-weight: 400;">How to Gain Insight into Your Customer&rsquo;s Expectations, Align your Marketing Strategies, and Win More Business</span></em></a> <span style="font-weight: 400;">by Adele Revella</span></li> <li style="font-weight: 400;">